A four-step method that turns wasted Google Ads spend into the compulsion to click — and the click into profit. Built and run by one analyst with eighteen years on the dials.
Most accounts chase clicks, impressions, a flattering click-through rate — numbers that flatter nobody's bank balance. This starts somewhere else: what does good mean for your business? Profit, qualified leads, real revenue. You can't engineer compulsion toward a target nobody's set.
Google's automation bids faster than any human and never sleeps. It'll also torch your budget on the wrong audience and file it as a win. The edge isn't the machine or the person — it's knowing when the algorithm is lying. AI plus an analyst beats AI alone. Every time.
No account-manager relay. No handover to a junior who learned your industry last Tuesday. You talk to Russell, Russell works on your account, and nothing gets lost in the middle. The whole reason to hire a consultant over an agency.
You didn't start your business to become a paid-search expert. That's the bit you hand over. The deliverable isn't another dashboard to ignore — it's the quiet of knowing it's handled. Let me think about Google Ads, so you don't have to.
The best campaigns, like the best records, get built from what everyone else wrote off.
The Compulsion Method is the work of Russell Anson — eighteen years in paid search, now consulting directly.